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 Gaye Hill

Gaye Hill

Director of Recruitment Marketing

She/Her

318 Johnson Hall

(919) 760-2240

StrongPoints® Strengths: Input | Strategic | Empathy | Connectedness | Learner

Profile

Gaye Hill is director of recruitment marketing at Meredith College. In that role, she oversees the development and execution of marketing campaigns to support the College’s recruitment goals. She collaborates with enrollment partners across campus as well as outside vendors to develop and implement marketing and communication strategies that align with current branding efforts, and analyzes and reports data to track and measure the effectiveness of recruitment marketing campaigns.

During her tenure at Meredith, Hill has guided message development for the highly successful Going Strong brand, which has positively impacted recruitment, fundraising, and overall perception of the College. A member of the Marketing Leadership Team, Hill has held numerous additional roles at Meredith including serving on various college-wide committees, supporting the development and communication of the strategic plan, and teaching a freshman seminar course.

Previously, Hill held communication and development roles at statewide and national nonprofits. Those positions involved recruiting, training, and directing volunteers, co-leading international learning trips, and helping to plan regional and national conferences. She has also taught writing at the community college level.

Hill graduated Phi Beta Kappa, magna cum laude with a B.A. in religion and an M.A. in English from Florida State University. She also holds a Post-Baccalaureate Certificate in Digital Communications from Meredith College and a Certificate in Nonprofit Management from Duke Continuing Studies. She has served on the College News Association of the Carolinas (CNAC) Board and enjoys presenting at professional conferences.

Publications

How an in-house creative team can develop videos that hit the mark (without breaking the budget), co-authored with Vanessa Harris, Journal of Brand Strategy, Summer 2019.

Need help locating someone?
Human Resources
1st Floor Park Center
(919) 760-8898
(919) 760-8164
directory@meredith.edu

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